Do I Even Need A CRM?

Tom Montag 6 min read March 8, 2021

By way of answering that, let's look at some industry-wide figures for a second or two.

Incorporate a CRM into the day-to-day running of your business, and you could see:

  • A 300% improvement in lead conversion
  • A 41% increase in revenue per salesperson
  • A 27% customer retention improvement

That's a lot of improvement, so Yes, if you deal with leads in any shape, form, or size, your business needs a CRM!

Let's take a look at all the key areas where a CRM can make a real difference to your business.

Lead Management

Leads are crucial to any business, and in most verticals, leads are expensive and time-consuming to generate. Getting leads is one thing. Managing these and getting the best value return from them is an entirely different task. To make money, you need to convert these leads into paying customers. As leads come into your systems, you need to score these based on your parameters and assign them to the salesperson most likely to close the deal.

That's not something you can do manually anymore. The world of sales is a much bigger place nowadays, and your leads could be coming in from all over the globe, from different time-zones, and with different language needs. Try juggling these manually, and you'll soon get to know the term "churn."

If you don't assign your leads programmatically, you'll miss out on sales and revenue. Luckily with Antelope, we've got you covered with our Ninja. The Ninja never sleeps and is committed to assigning your best leads to your best-converting agents.

Contact Management

Ever come across the old joke, "one of these days, I need to get organazised." Try running a leads-based business without the proper contact management tools, and you'll soon see the value of organization.

Contact management isn't only about having neat lists of contacts. You need to have all the pertinent information at your fingertips. When did you last contact a particular lead? What channel are they most responsive on? What's the best time of the day to reach them?

Contact management is essential to your business and not only from a sales point of view. Knowing when and how your customer likes to communicate makes for a great customer relationship and makes your retention teams' job that little bit easier.

With the Antelope Smart Apps, contact management is a breeze!

Sales Automation

Your sales teams should be doing one thing. Hitting the phones and closing the sale. Bogging them down with endless repetitive management tasks isn't the best use of their time or your resources. Automating the sales process should be the goal, with intelligent flows funneling your leads toward your checkout pages.

The correct sales automation will always get the best leads to your best sales agents, based on the rules and parameters you layout for your business. That calls for intelligent lead scoring algorithms, automated flows, and multiple communication channels.

The smart apps in Antelope can take care of all your sales automation processes. Based on intelligent programmatic rules, the Antelope CRM scores and assigns leads on the fly and comes fully loaded with multiple communication channels such as VOIP, Email, SMS, and Push Notifications. With the Antelope, your leads are always local, no matter where they might be in the world?

Interested in seeing what we can do for your lead-based business? Get in touch with us for a free, no-obligation consultation and put the Antelope to work for you!

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