Common Mistakes That Kill Your Post-Purchase Experience

All call center operators know that it's not about how many calls your agents make; it's about the number of sales they close.

The main goal of any sales operation is, of course, to make sales. Unfortunately, a big part of any sales manager's daily work schedule has to do with time and resource management.

Bad data is one of the headaches any enterprise has to deal with, and it's something that will affect your systems at some stage, even with the use of a CRM. Today's business systems are far more connected, and your database will serve as the starting point for most of, if not all, your marketing decisions and strategies.

Making the most of the leads your marketing department generates calls for a robust data management process, and that calls for a CRM.

You can please some people all the time and all people some of the time. One thing you can't do is please all of the people all of the time. If that's your policy to prevent customer churn, how's that working out for you? Not amazingly would be my guess.

That's the critical question your leads are asking about your brand, and how you choose to answer it will determine your FTD and re-deposit ratios to a considerable extent.

Dirty data means not all data-driven decisions will be good ones. To get to the actual data, you need to run regular maintenance on your CRM. That might seem like a lot of work, but the effort you put in today will pay dividends tomorrow.

Ecommerce is booming, but attracting new customers is becoming more difficult and expensive. How do you advance in a cutthroat environment? You work with the resources you already own – and have paid for!

Ask any call center operator about the customer wait time. The answer will be unequivocal; connecting a customer to the best sales or support agent as quickly as possible is of paramount importance to the success of their operations.

Lead scoring is a hugely influential and effective method to increase your conversions but far too often, lead scoring is overlooked in favor of other, seemingly more straightforward tactics.

One of the critical resources any business has is the client database. Managing your client database effectively is one of the most fundamental ways to boost the relationship with your leads and clients.

Sales Productivity is a quick way of describing your sales team's performance, and it's a subject that's getting a lot of traction lately, particularly with regards to how automation can improve this key sales metric.

Leads are expensive, with some keywords in Google AdWords costing North of $9.30 per click. There's no lack of competition, and it takes deep pockets to run any kind of effective campaign.

That's a lot of improvement, so Yes, if you deal with leads in any shape, form, or size, your business needs a CRM!

Ever heard the term segmentation applied to sales and retention? Chances are you have since segmentation is one of the key ingredients in a tasty conversion recipe.

If your marketing and sales departments don't work together, if your systems don't communicate, conflict arises. Sales will complain about low-quality leads, marketing will complain about low conversion rates and high churn.

Your business may very well be entirely online. Online though, shouldn't translate into a lesser customer experience. If I purchase something online, I'm not prepared to accept a lower standard of customer service.

Every single buying action is an effort to solve a problem. That holds true in the brick-and-mortar world as well as the digital world. The way we shop may well have changed, but the shopping process hasn't.

All the Antelope apps are highly customer-centric and specifically designed to ease your clients from the acquisition stage to the conversion stage as unobtrusively as possible and with the highest success rates for your efforts.

The Covid-19 pandemic changed the way we work, and regardless of the efficacy of vaccines and even future cures, one thing is for sure. Working from home has become the norm across a whole slew of industries.

Are you a veteran in the field, or have you just started a new career in the Financial Services industry? Regardless of your experience level, it's always good to go over the basics of our industry from time to time, so here is our refresher/introduction course of the most commonly used terms in the world of online trading.