One of the critical resources any business has is the client database. Managing your client database effectively is one of the most fundamental ways to boost the relationship with your leads and clients.

Sales Productivity is a quick way of describing your sales team's performance, and it's a subject that's getting a lot of traction lately, particularly with regards to how automation can improve this key sales metric.

The post-purchase experience is where you have the chance to convert a paying customer into a loyal fan and repeat buyer of whatever it is you sell. Give your customers even a mediocre post-purchase experience, and you can forget about that coveted Life Time Value increase.

Leads are expensive, with some keywords in Google AdWords costing North of $9.30 per click. There's no lack of competition, and it takes deep pockets to run any kind of effective campaign.

That's a lot of improvement, so Yes, if you deal with leads in any shape, form, or size, your business needs a CRM!

Ever heard the term segmentation applied to sales and retention? Chances are you have since segmentation is one of the key ingredients in a tasty conversion recipe.

If your marketing and sales departments don't work together, if your systems don't communicate, conflict arises. Sales will complain about low-quality leads, marketing will complain about low conversion rates and high churn.

Your business may very well be entirely online. Online though, shouldn't translate into a lesser customer experience. If I purchase something online, I'm not prepared to accept a lower standard of customer service.

Every single buying action is an effort to solve a problem. That holds true in the brick-and-mortar world as well as the digital world. The way we shop may well have changed, but the shopping process hasn't.

All the Antelope apps are highly customer-centric and specifically designed to ease your clients from the acquisition stage to the conversion stage as unobtrusively as possible and with the highest success rates for your efforts.

The Covid-19 pandemic changed the way we work, and regardless of the efficacy of vaccines and even future cures, one thing is for sure. Working from home has become the norm across a whole slew of industries.

Are you a veteran in the field, or have you just started a new career in the Financial Services industry? Regardless of your experience level, it's always good to go over the basics of our industry from time to time, so here is our refresher/introduction course of the most commonly used terms in the world of online trading.